Marketing Essays

The essays below were written by students to help you with your own studies.

Marketing Essays Page 1

Literature Review on Online Shopping
23rd Mar 2021
Introduction: This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study....

Differences between Marketing and Sales
17th Mar 2021
Introduction: When thinking of marketing and sales and what the difference are, we tend to scratch our heads. Both activities that go into this topic have the same result, generating an income base for the company....

Social Media and Marketing Communications for Home Depot
17th Mar 2021
Introduction: Within the last three years, Home Depot has led many positive initiatives, won awards, and released quarterly reports as scheduled. Majority of their news pertained to sustainability and what Home Depot can do to improve its CSR and help the environment....

Marketing and Communication Analysis of Carmex
17th Mar 2021
Introduction: Alfred Woelbing was an entrepreneur out of Wauwatosa, Wisconsin who created Carmex in 1937. Carma Laboratories have been successful for 75 years due to the customers being loyal, the brand being strong, expanding the product line, and ability to set prices to meet company expectations...

The Tesla Motors Inc Marketing Essay
23rd Feb 2021
Introduction: Tesla Motors, Inc. is an automotive company headquartered in Silicon Valley, California that design, manufactures and sell electric cars and electric vehicle components....

Toyota Motor Corporation Market Analysis
23rd Feb 2021
Introduction: Toyota Motor Corporation is well-known Japanese Multinational Corporation. It is the world’s second largest manufacturer of automobiles, trucks, robots, buses....

Market Analysis of Ford Motor Company
23rd Feb 2021
Introduction: Ford Motor Company is an American multinational automaker and founded by Henry Ford. Ford Motor Company has many product lines such as the Ford Fiesta, Ford Focus, Ford Escape, Ford Ranger and other Ford products....

Strategy and Creativity of Halo Coffee London
20th Nov 2020
Introduction: STUDENT NAME: PHAMGIA HUY TRAN 1.1 Threat of Substitutes: High Current: Although coffee market is a growing rapidly, tea continues to be the leader of the hot beverage products. There are other be...

Market The Set Of Actual And Potential Buyers
13th Nov 2020
Introduction: A market is the set of actual and potential buyers of a product. Originally, the term market stood for the place where buyers and sellers gathered to exchange their goods, such as a village square. Ec...

Importance Of Consumer Behaviour
13th Nov 2020
Introduction: Understanding consumer behaviour is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product...

Advantages Of Online Shopping Marketing Essay
13th Nov 2020
Introduction: Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet....

SWOT and PESTEL analysis of Nestle
6th Nov 2020
Introduction: This report presents a strategic analysis of Nestlé. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the ...

Porters Five Forces And Swot Analysis
5th Nov 2020
Introduction: Porters five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon industrial organizatio...

Characteristics Of Porter's Five Forces Model
5th Nov 2020
Introduction: This report aims to discuss the characteristic of Porter’s Five Forces model which had greatly contributes to strategic management. Porter (1980) sees competition in an industry being governed b...

Importance and role of marketing mix
24th Aug 2020
Introduction: The marketing mix is very important for marketer. Marketing mix has affect on consumers decision to buy or not. There are clearly many factors which influence a consumer’s decision to buy someth...

Marketing plan for an EU destination
1st Jun 2020
Introduction: Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market for the destination. Marketing Portugal to the Nort...

Supermarket Loyalty Cards
1st Jun 2020
Introduction: Section A: Loyalty cards as a method of making shoppers go to one supermarket In addition to gaining customer information, marketing the company, developing relationship with its customers, the ultima...

The impact and success of CRM Systems
1st Jun 2020
Introduction: 1.1 Introduction As has been commented upon in academic research, “today, in the business world, management recognises that customers are the core a business.” Expanding market share for any busin...

Hunger Games Marketing Report
1st Jun 2020
Introduction: This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA...

Building a Brand
1st Jun 2020
Introduction: Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combina...